DartCart - Turning Customers into Power Shoppers (16004 bytes)










The DartCart™ makes e-commerce easy for the vendor and the customer. Database data can be entered or updated using convenient forms, or pasted in and edited in the tables directly. On the server, the minor changes, such as updating an items price, can be quickly accomplished by simply editing a text data file. No need to upload or wait for an online database to open.
The "Placement Manager" gives complete control of:   product placement in the category; and, category order in the store. Search engine friendly metatags are automatically generated by the database.        
DartCart - Turning Customers into Power Shoppers(79518 bytes)

SUPPORT

Try the Demo Store! Free Database Download & Coupon!
Beta customers will be given free support to get their stores up and running.
There is full documentation in PDF format. The FAQ below answers common questions to get you started.

Send us your questions or comments by email to (Subject='DartCart Support')

Frequently Asked Questions
Q1) Why is the DartCart™ so fast compared to conventional shopping carts?
A1) The primary reason the DartCart™ is faster than shopping carts is the 'on page' calculations which eliminates the time consuming page loads and reloads of shopping carts. Typically, selected items are  only displayed in the shopping cart or basket forcing the user to page back and  forth to remember the selected items. The DartCart™ replaces the page loads with 'on page' mouse clicks  with immediate display of quantity and transaction amounts throughout the order. This reduces the users time, uncertainty and mistakes allowing larger and more accurate orders.

The figure below illustrates page load behavior of the shopping cart verses category load behavior of the DartCart™. To add 10 items and display the quantities and transaction amounts could be made with one page load and 10 mouse clicks using the DartCart. To accomplish the same, a shopping cart would download and display 10 product pages, 10 shopping cart pages, and requiring a minimum 20 mouse clicks.

DartCart - Turning Customers into Power Shoppers (7599 bytes)

 
The DartCart™ uses reusable scripts  to generate the pages. Once one category is down loaded, only the data, category template, and the images need be down loaded for the new category making significant reductions in network load and download time.

Additionally, if a category is revisited, the DartCart™ recovers the page from the  browser's cache and posts the current item data on the page. Shopping carts do not use the browser's cache. Pushing the browser's back button in a shopping cart will recover an out of date and inaccurate page. Consequently, shopping carts must go forward downloading additional pages which is more time consuming.

Q2) The DartCart™ uses frames. Is it search engine friendly ?
A2) Yes! The opening frameset no frames page has a link to the automatically generated store index page which is carefully designed for search engine robots to follow to the individual products. The database automatically inserts product page metatags generated from the store keywords, the product name and the product description. When the product page is opened directly it automatically reopens in the store. Additionally, a store button is displayed for opening the product page in the store should it not automatically reopen.

Q3) Can products be multi-homed ?
A3) Yes! Products can appear in several places in the store. A unique Identifier in the database must be used for each. For example, if the original position's Identifier is 9999 then 9999a, 9999b, 9999c ... could used for unique Identifiers. In the "Sales By Product Report" the product's Descriptive Name would appear in several categories with the sales for that category. Thus the most effective product position in the store can be determined..      

Q4) How do I create my store?
A4) After  installing the  DartCart™ use the Windows taskbar Start Button--> Program Files --> DartCart --> to open the Data folder below:

datafolder.png (3172 bytes)

Creating your Store

  1. The large product images (gif/jpg/png) for the detailed pages are loaded into the Product Images Folder.
  2. An image editing program (IrfranView) is used to batch create thumbnails of the product images named with prefix "pre_"imagename in the Preview Images Folder.
  3. The product thumbnails are inspected for quality and upgraded if required.
  4. Selected category images are copied from the Preview Image Folder or created in the Category Images Folder.
  5. Optionally, larger or varying shape product images "pic_"imagename are created in the Data/PicFormat Images Folder for display on the Category Picture format Pages.
  6. Additional Tag Images are created in Windows® Paint then converted to gif/jpg/png format and saved in the Tag Images Folder.
  7. The site background image is customized to a watermark or preferred color and the text and color link colors are specified to match on the Vendor Information form. Alternatively, one of the presets can be used by executing a _UpdateB.bat file from the Buttons sub folder.
  8. The Add Category input form is used to generate the store categories.
  9. The Add Product input form is used to add products to the store categories.
  10. The Placement Manager is used to rearrange categories and products, if required
  11. The Add Currency input form is used for estimates of local currencies.
  12. The Add Location input form is used to add locations, taxes, shipping methods, and the local currency.
  13. Complete the Vendor Information including the account information conformational email preferences; the Store Title, Description, and Keywords used in the metatags.
  14. Optionally complete the Accounting Integration for IIF import of Customers and Invoices into Quickbooks®
  15. Optionally complete the Coupons Form to generate customer and affiliate coupons
  16. The Download and Uploads button is used to securely upload the store to your web server.
  17. Make a few test orders and edit the Templates for CGI or the templates for your Gateway to suite.

Product and preview Images are not absolutely required and a default  list format will be generated.


Q5)  What  is the exact format of the server settings on the Vendor Information Form ( i.e. no extra slashes ...)
A5) Exact format of  example settings are:

Server Settings Summary

Field Names

PublicHTML accounts

VDS accounts

Web Site   Address http://192.168.123.100/~account1 http://dartcart.com
Server IP Address 194.168.123.100 75.87.209.211
Server Path Method PublicHTML VDS
Unix path to HTML /home/account1/public_html /var/www/html
Unix Path to CGI /home/account1/public_html/dartcart /var/www/cgi-bin
Relative Path CGI to HTML (a period only) /dartcart
Domain Name 192.168.123.100 dartcart.com
Hyperlink Prefix to Store 192.168.123.100/~account1 dartcart.com
Server User Id account account
Server User Password password password
Email Host Name smtp.xxx.net smtp.dartcart.com
Notes: These may vary but the format requirements are the same.
See our Install Service to purchase, check your server's documentation, or ask your ISP for Unix Paths and mail settings.

Q6) Is it possible to update the currency exchange rates without uploading the entire store?
A6) Yes, the following procedure is suggested:
  1. On the main form press the Downloads and Uploads button and process/print any orders ... .
  2. Before answering yes to "Do you wish to create upload files now?"; open the Currency Table and make the changes to the exchange rates.
  3. Then close the table.
  4. Answer Yes to the "Do you wish to create upload files now?" prompt.
  5. Answer No  to the "Do you wish to begin upload now?" prompt
  6. Transfer the file postax.js from local folder   C:\Program Files\DartCart\DartCart\Data\unused uploads\upload_most_recent to the dartcart directory on the server using a secure SSH client such as WinSCP.
  7. Check the site to verify the changes were successful. ( You may have to refresh the browser frame twice to see the updated results.)

Alternatively, you can just edit postax.js file  in the dartcart server directory using the WinSCP editor (F4).
The currency conversion factor immediately precedes the three character currency code.


Q7) Is it possible to update the price of one product without uploading the entire store?
A7) Yes, the following procedure is suggested:
  1. Determine the category sequence number ## for the product using the Placement Manger. i.e. category sequence number 2 is 02
  2. On the main form press the Downloads and Uploads button and process/print any orders ... .
  3. Before answering yes to "Do you wish to create upload files now?"; open the Add Product form and make the change to the item price.
  4. Close the form.
  5. Answer Yes to the "Do you wish to create upload files now?" prompt.
  6. Answer No  to the "Do you wish to begin upload now?" prompt
  7. For the small store version transfer the file invoiced.js  from local folder   C:\Program Files\DartCart\DartCart\Data\unused uploads\upload_most_recent to the dartcart directory.
  8. Transfer the file cat0##d.js to the dartcart directory and also to the dartcart/cat0## directory on the server using a secure SSH client such as WinSCP;
  9. Check the site to verify the changes were successful. ( You may have to refresh the browser frame twice to see the updated results.)

Alternatively, you can just edit  invoiced.js (small store) and the cat0##d.js in the server directories using the WinSCP editor (F4).
The item price immediately follows the item name. Be sure to update the item price in the database
to ensure the Edit Order Form verification calculations are in sync.


Q7) Why can't Access display the jpg/gif/png files on the product form?
A7) The text and graphic filters were deselected during the Microsoft® Office install.

Q8)  It it possible to transfer a prior version of the database to a new computer running Windows Vista®?
A8) Yes! Prior versions of the dartcart.mde are fully functional in Windows Vista® and Access 2007®. Contact DartCart™ Support for the details.